DATAGRI2024-MADRID

Ai.R, the developer of the innovative agricultural technology ReBuSch, has been recognized among Europe's best and had the opportunity to showcase at DATAGRI2024 in Madrid, with support from EIT Food. Participation in this exhibition was likely due to several years of development work and specific successful competitions in Spain. The ReBuSch technology has already proven to address numerous global environmental challenges and is entirely organic and more cost-effective than traditional technologies.

The DATAGRI 2024 exhibition was held on November 13-14, 2024, in Madrid, Spain, at La Vega Innova, a major annual event for agricultural innovation and digitalization. Six teams from across Europe, from Turkey to Spain, were selected for the exhibition, with Ai.R's ReBuSch technology among them. The selection was made by experts from the European Institute of Innovation and Technology (EIT) Food, from numerous projects. EIT Food is responsible for sustainable agricultural and food production practices and developments, in which the ReBuSch technology also leads. Various levels and components of the technology together guarantee good results. Even the basics – irrigation and nutrient dosing – can achieve impressive results. The technology has demonstrated in several practical applications that it can significantly save water, protect plants from heat stress, and improve the quantity and quality of crops, including enhancing nutritional values. This last point is particularly important because intensive production in recent years has primarily degraded nutritional values. Another advantage is that the harvested produce, whether peppers or oranges, lasts much longer, extending its natural and fresh state by up to a week without any chemical or cold storage intervention.

As shown in the pictures, the technology protects the crop and the plant while using 10-30% less water. On this vineyard, even after a short application period, better berry size and improved contents (including acids) were measured compared to the control group. The plants were healthier and more resilient. The selection might also have been influenced by the fact that the technology has proven itself in many areas and demonstrated its unique capabilities.

One of the most spectacular results was demonstrated on an industrial scale at a Hungarian location. This is important because a significant number of technologies tend to fail in large-scale applications, unlike the ReBuSch technology. The technology can also "address" special issues, such as plant nutrient deficiencies (as shown in the picture of a calcium-deficient pepper – a common problem in greenhouse production, which the technology practically eliminated).

Members of the ReBuSch team have laid the foundation for many important collaborations with universities and international agricultural companies. The development of the technology continues, with more components being integrated. From water management to induced resistance and agricultural digitalization – AI solutions supporting the cultivation and supply chain – the system is always evolving to become more efficient and provide better, chemical-free food on our tables. There has already been considerable interest in the technology, with visits from various places to Hungary to see it in action.

[1] Datagri 2024 - DATAGRI

[2] European Institute of Innovation & Technology (EIT) | EIT

[3] ReBuSch - Főoldal